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In short:

Basic Attention Token — The Currency of the Internet?

Bitcoin gave us a secure decentralized electronic payment mechanism and introduced the world to the blockchain and cryptocurrency. As much as Bitcoin has given to the world, it’s now relegated as a store of value rather than a daily-use cryptocurrency.

Bitcoin is clearly the most popular cryptocurrency in the world but when it comes to a cryptocurrency for day-to-day use, there is no clear market leader.

The cryptocurrency that fills this gap will likely become the world’s most popular and widely used cryptocurrency. For the astute investor, this offers an extraordinary investment opportunity.

Is the cryptocurrency to fill this gap the Basic Attention Token (BAT)?

What is BAT?

The Basic Attention Token is an Ethereum token. What makes this token of particular interest, is its native integration within a privacy-focused web browser. This web browser is called Brave and was developed by the same founder that worked on the Mozilla and Firebox browsers.

The Brave Browser

The Brave browser is privacy-focused and integrated with a cryptocurrency wallet, allowing users to send, receive, and store BAT.

This multi-functional wallet/browser offer doesn’t have any comparison. Not only does the Brave browser offer better privacy and security than traditional browsers, but it also has an embedded cryptocurrency wallet and Brave users can also be paid to surf the internet.

The Brave advertising model

The Brave advertising model includes a revenue share with the users which is not like any traditional advertising model. The philosophy behind Brave is a fairer and more equitable exchange of value. The philosophy includes the belief the users’ attention is of value, and in exchange for the user’s attention, BAT is granted.

The Brave browser is the ultimate package of online security, privacy, and cryptocurrency wallet. Include the ability to earn cryptocurrency while surfing the internet — Brave becomes an easy preferred choice for many users.

Challenge

Every cryptocurrency suffers the challenge of getting its product to market. For a cryptocurrency to take the world stage, it needs to be put in the hands of millions of people, be easy to use, and fast.

It’s entirely possible that the Brave Browser becomes the delivery system to introduce cryptocurrency to the world at large as it is a contender in the global market. Recent history has shown flippenings can happen and can happen rather quickly.

There is a massive market need for a daily-use cryptocurrency. At the moment this market is highly fragmented and there are no clear leaders in the space.

The cryptocurrency that fills this gap will need to be fast, inexpensive, easy to use, and sharable to the world at large.

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